a tracking system that
provides invaluable help
Stockholm Oct. 23, 2020
Magnusson Fine Wine (MFW) is a modern wine cellar at Grevgatan 26, in the heart of the Östermalm district of Stockholm. The premises has been specifically-designed for the best possible wine storage, and since the start they have committed to not only caring for wines, but also for providing wine-related advice, arranging wine-tastings, dinners and trips and for cultivating the knowledge, interest and cultrue of wine in and around Stockholm.
Their vision is to be a European leader in terms of storage, advisory services and wine experiences. ©Photographer: Stellan Herner.
Since the start, Ceyebr has worked closely with MFW to develop a functional digital control system for their internal management and logistics, as well as developing their web presence.
Erik Hansson, CTO at Ceyebr says, "We have worked closely with MFW to develop one of the most advanced wine cellar management systems available."
"Each bottle and box is identified with an individual bar code and tracked continually as it is deposited, potentially moved within the facility and, in time, withdrawn. The bottle's history remains available on the website and provides a historical record for the bottle." Erik concludes.
Charlotta and Johan Magnusson at work. ©Photographer: Stellan Herner.
Johan Magnusson explains, "Mature wines of high quality with good provenance are sought after. Before a sale of wine, a knowledge of where and how the bottles were stored is important and sought-after information for the market."
“Nobody wants to offer noble but poorly stored and thereby spoiled bottles and nobody wants to buy them. The market senses the slightest uncertainty and pays lower prices for bottles with doubtful storage history, but becomes happier and pays more for the wine when it is known that it was stored well," Johan concludes.
Each bottle and box is identified, registered and provided with an individual bar code with information about the bottle, when the registration took place, and which is also used to track the bottle during it's stay at MFW. ©Photographer: Stellan Herner.
SEE THE MOVIE
MAGNUSSON FINE WINE
MFW arrange special dinners when there are wine personalities visiting Sweden. ©Photographer: Stellan Herner.
ABOUT MAGNUSSON FINE WINE
MFW have today 400 clients with wine storage cages, and they will at most be able to admit 420 clients in the category we call MFW Connoisseur. They also offer wine storage facilities at Frihamnen (Stockholm Free Port) and on out-of-town premises (the amount of clients in this category is unlimited). They offer three kinds of wine storage, with services to match - all with the unique ID tracking service included.
– MFW Connoisseur: Cage storage at Grevgatan 26, with full membership.
– MFW Case Storage Plus: Outsourced case storage at internationally comparable rates, with reduced membership.
– MFW Case Storage: Outsourced case storage at internationally comparable rates.
ABOUT CEYEBR
Ceyebr designs and develops products for the web. We work strategically with system solutions
and creative communication. We have smart tools for web publishing that help you reach
your audience with style. Our employees and partners are experts in digital media, design,
communication and full stack web development.
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Thanks to the following people and companies.
Stellan Herner, Charlotta and Johan Magnusson.